The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Plan marketing activities
|
|
Identify need for marketing activities Completed |
Evidence:
|
Investigate previous marketing activities for relevant information Completed |
Evidence:
|
Identify and analyse relevant policies and procedures Completed |
Evidence:
|
Identify outcomes expected from marketing activities Completed |
Evidence:
|
Undertake analysis of collected basic marketing information Completed |
Evidence:
|
Develop and document work activity plans for marketing activities Completed |
Evidence:
|
Obtain approval of plans from relevant enterprise personnel Completed |
Evidence:
|
Implement and manage marketing activities
|
|
Determine and access resources required for work activities Completed |
Evidence:
|
Undertake marketing activities Completed |
Evidence:
|
Assign responsibilities and functions to relevant personnel performing specific marketing functions Completed |
Evidence:
|
Monitor marketing activities, reviewing and amending activity plans as required Completed |
Evidence:
|
Review marketing activities
|
|
Measure and document outcomes of marketing activities Completed |
Evidence:
|
Review marketing activities against expected outcomes and document identified improvements Completed |
Evidence:
|
Prepare reports of marketing activities and communicate to relevant enterprise personnel Completed |
Evidence:
|